Posts Tagged ‘ advertising ’

s’bowl ads (more things change … more they remain the same)

what a game!  a thriller in the last three minutes.  advertisers could not have asked for more.  the ‘much expected’ steamrolling of the arizona cardinals never happened.  so, those with the last few ads got the most bang for the buck.

but why is it that every superbowl seems to produce a predictable mix of rockstars, a lot of also-rans and a few complete disasters? 

the rockstars were easy to spot.  the opening bud light ad injected current a stark reminder of our economic crisis with a worker having the gall to suggest that they cut their bud lights from their meetings in order to reduce costs.  watchit!!!!  he is immediately thrown out of the building through the window!  what an ironic mix of humor and reality.

the doritos ‘snow globe’ ad was particularly impressive given that it was created a team of amateurs.  wow, thats all i will say.  the acela ad line reminding viewers that you can maintain your dignity by deciding when you want to remove your shoes was another impressive piece.  however it appears it was a local affiliate ad and not one of the $3M ads.  sad that more didnt get to see it.

the audi ad showcasing their competition at $100000 a second was a coup.  make that 3 of their competing brands, mercedes, bmw and lexus … each receiving a few seconds of coverage.  i actually liked the mercedes spot-within-the-spot, bringing back memories of the good old days of high quality german engineering.

and the forgettable ones were teleflora and all those h&r block pieces.  we have enough bad news already when we pick up the newspaper, why rub it in with b-grade horror flick visuals?

want to see what the pros are saying?

oh, and by the way, got a second?  and another one?

sai at obviousideas dot com


$100,000 a second … for superbowl ad honors (or not)

at a time when we have almost become numb to the news of 1000’s of hardworking people being laid off due to economic reasons, which companies have the stomach to spend $100,000 a second for a Superbowl ad?

obviously, some do and others question it

for the 5th consecutive year, students at kellogg will be watching the ads and reviewing it as part of the kellogg school of management superbowl advertising review.  prof tim calkins and prof derek rucker will lead the review.  darn!  i missed the kellogg emba orientation where prof rucker led a session.  what would that have been worth?!

but i digress.  check out their wordpress blog.  prof calkins has some extremely thought provoking and insightful posts.

i say, create a quarterly event on television with a comparable mass media draw … and now we are talking the ability to move entire markets through the power of regular messages that cumulatively build on each other.  a year is too long to have to wait for the superbowl ads. 

sai nagarajan