Kellogg EMBA … more than a marketing program

What an energetic Kellogg EMBA reception at the Radius. It was nice to meet with prospects interested in the program. What amazes me is the energy you get when you get even a small group of Kellogg alums, students and prospects together in a room. Suzanne Whaller did a great job introducing the program and my colleagues from the alumni and current cohort added rich grist for the mill.

Someone asked a great question. “Kellogg is known for marketing, what are your strengths in other areas?”.

I think it is an ironic / intriguing / interesting question that Kellogg itself has been ‘branded’ the marketing school. As a student, I find the program to be focused on strategy with a clear C-Suite focus, with marketing being one of the functions that informs our body of study. While the school’s rich heritage and history might well be steeped in marketing, the coverage across other disciplines such as strategy, organizations and finance is truly excellent. The one area though that Kellogg does not focus on very strongly is technology and information systems, at least at the Executive MBA level.

I believe that the program prepares you to be a well-rounded ‘general manager’. Now dont get that to mean ‘a plain old generalist with no specialization’. Reality is that todays business needs and challenges dont come in neatly defined boxes. In order to lead in the complex ever-changing world we live in, one needs br0ad-based well developed intuition supported by strong skills across functions / disciplines. Kellogg provides just that.

Also, given that it has diversity in program-delivery, you are able to go beyond the case method to truly experience and imbibe the body of knowledge / practice through a wide variety of ways. Isn’t that how the real world works?

So, coming back to the question of the evening … yes, Kellogg has strong roots in marketing. But what do you say when I end up with 28 core courses and 4 electives?

Here’s my mix from Kellogg:

Core: Analytical Approach to Uncertainty, Operating Strategies for the General Manager, Teambuilding, Financial Reporting Systems, Leadership & Organizations, Marketing Management, Managerial Economics, Statistical Decision Analysis, Managerial Finance I, Managerial Finance II, Foundations of Strategy, Marketing Strategies, Accounting for Management Planning & Control, Consumer Insight & Marketing Strategy, Strategic Financial Management, Operations Management, Negotiation Strategies, Strategic Crisis Management, Macroeconomics, Economics of Competition, Creating and Managing Strategic Alliances, Management of Organizational Change, Law and the Corporate Manager, Corporate Governance, Ethics and Leadership.

Electives: Entrepreneurial Finance, Analytical Decision Modeling, Business Strategies in Asia Pacific (in Hong Kong!), Understanding Consumers (in Hong Kong).

Audits: Game Theory, Securities Analysis, Innovation Strategy & Management, Wall Street Hedge Funds & Private Equity.

How’s that mix? Oh, by the way, the program leads to a Masters in Business Administration, not an ‘Executive Masters’. Why not, with such a rich mix of coursework and an unbelievable cohort with rich experience/expertise. More on the cohort another day?



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