social networking … will the pendulum swing back?

in a world where everybody seems to have something to say in the hope that everyone else is following … we are beginning to see some curbs come into play.

the pentagon reviewed social networking on computers and we see that the marines have banned social networking sites.  that is pretty reasonable given the security risks involved in publishing any-to-any information over open networks.

one person has even gone far enough to suggest that social networking is outright dangerous!

the transient nature of instant-contact and combined with the permanence of communication-records, makes for an interesting environment where folks tend to share things that they might never otherwise consider sharing.  add to that the relative comfort afforded by keyboards that seem to ‘de-personalize emotions’, you’ve got a flood of expression out on in public domain that might otherwise not escape the privacy of ones cranial confines.

makes me wonder whether the pendulum which has swung to the extreme of total openness will begin to swing back … after all, just how much of our time pie can be continue to give up to the social networking slice?  what do you think?

3 obvious ideas:

a. why: consider why you are connecting and communicating through social networking sites.  if its ‘because its the cool thing to do’, you are probably sending the wrong kinds of messages.  it helps to have a pretty solid reason to be out there.  while this might appear to go against the very grain of social networking, let us not forget that social networking on the internet is still about human-to-human contact and you dont want to be out there blabbering from a soapbox like the guys you find at trafalgar square declaring that the ‘end of the world is here’.  (i guess you could say they know ‘why’ they are there)

b. what: consider what the core essence of your message is.  whether you are posting pictures of your weekend party or random musings from the beach, dont lose sight of what the core message is.  communicating for the sake of communicating just adds more noise to the channel and makes for an overall sub-optimal experience … over the long term.

c. whom: its pretty obvious to consider whom you are trying to reach out to.  deeply divisive and polarising topics tend to attract undue interest and intense online debate.  dont forget that the ‘whom’ in this case can be pretty much anyone out there.  so dont get into an online debate or argument with a total stranger … regardless of how passionate you are about the topic.  its just not worth it.

sai@obviousideas.com

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  1. Although concerns about privacy are valid, the whole point of social networking is to break down the barriers. Only then will these social media companies make money. They want you to put everything out there no matter how trivial or stupid it might be. That data can then be used by social networks to understand your personality, likes, dislikes and moods based on which Ads will be targeted. You can read more about it on my blog

    Significance of Social Data – http://bit.ly/IcD3m
    Perils of Digital Trace – http://bit.ly/EGueI

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