make every employee a network node … to message + market

what a quarter at kellogg!  prof. brian uzzi wrapped up his course on leadership & organizations with a fantastic simulation game that showed the power of establishing a tipping point when it comes to selling ideas and seeking support using a network.  the finals was thought-provoking.  the cribsheet for the final synthesized the core take-aways from a fascinating class. 

which prompted me to think about the chasm between the promise of tapping into social networks and the reality of hitting up against organization structures.  establishing and refining organization structures can tend to make people speak more fluently with each other within corporate walls … but what about the whole wide world? 

3 obviousideas

a. lets start connecting + communicating across corporate functions by focusing on common organization goals.

b. lets continue finding ways to make every employee in an organization a de-facto marketing force … that can connect his/her company with his/her network

c. lets get more creative in terms of how we enable each and every employee in an organization message + market the organization. 

imagine the multiple tipping points possible when organizations are able to tap into global networks and mini-networks … sharing their message and listening to the world-at-large.  we would blur the lines between the organization and the individual, making for richer and more direct dialog.

the world is speaking, in bits and bytes, are we ready to listen?

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